Ford announced today it has cancelled the all-electric F-150 Lightning in favor of an extended-range EV. This shift, along with a new battery segment, is a major pivot.

The move comes as a response to the Trump administration’s waning support for electrification and a weakening consumer market.

Ford says it is "following the customer" in discontinuing its large electric pickup, which was well-received but never profitable. Ford will keep the Lightning name alive as a plug-in hybrid.

The sum marks the U.S. auto industry’s biggest reckoning to date that it can’t realize its EV ambitions anytime soon.

By Mike Colias Dec 15 (Reuters) - Ford Motor announced a $19.5 billion charge on electric-vehicle investments on Monday, the most visible sign to date of the auto industry’s pullback from a technology carmakers wholeheartedly embraced early this decade.

No, Ford is not bringing the Ranger plug-in hybrid electric vehicle (PHEV) to the US. Ford shut down rumors that the midsize pickup would launch in the US. Here’s what’s coming instead. Although Ford is planning to expand its hybrid lineup in the US over the next few years, the Ranger will not be included.