JioStar today announced the findings of a comprehensive study evaluating the influence of advertising on consumer purchase ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Research from a West Virginia University expert on consumer behavior shows the human desire for connection is a factor in many charitable donations. New research from FIU Business shows that ...

SMU Office of Research – Content streaming services such as Netflix and Apple TV often make suggestions of shows to watch. This feature is understood by the general public to work on the logic of “you ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Anyone immersed in the business world has a grasp on how dynamic the market's behavior is when it comes to consuming goods and services. Every year, business owners across the country are forced to ...

One of the most important issues we face today is climate change. In 2007 the Intergovernmental Panel on Climate Change concluded not only are human activities changing the climate, but also that ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...

As AI continues to evolve, its role in shaping our shopping experiences will only grow, making it essential for businesses to stay attuned to these emerging trends. Source: Ollyy / Shutterstock ...

Malaysia's eCommerce sector remains resilient despite shifting consumer behaviour and global economic uncertainty, with the ...