The field of behavioural psychology investigates the ways in which reinforcement schedules shape actions across both human and non-human subjects. By systematically varying the contingencies of ...

Negative reinforcement encourages specific behaviors by removing or avoiding negative consequences or stimuli. It is different than punishment, which aims to discourage a specific behavior. Negative ...

Positive reinforcement is a technique we intuitively make use of on daily basis. We usually don’t give it much thought, nor label it as a behavioral strategy. Encouragement from our loved ones (and ...