ASMR is a massive subculture on YouTube where creators whisper, eat, and flutter their fingers softly into a highly sensitive microphone. Many fans say they experience "brain tingles" when they watch ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...

In times of great adversity, we’re drawn to things that bring us comfort: Music, yoga, warm baths, private bedroom viewings of “The Devil Wears Prada.” But in a three-month period overtaken by panic ...

In June, China banned and excised videos of sound effects while claiming to cleanse its internet of pornography. YouTube had already demonetized the genre in a sex panic; now PayPal is banning people ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...

Over the past few years, Gibi ASMR has emerged as one of the most recognizable faces of the YouTube subgenre dedicated to the art of helping people relax through the internet-coined phenomenon ASMR.

Nicole, 20, from South Korea makes ASMR videos on her YouTube channel Pigsbum53 How did you discover ASMR? I loved watching make-up tutorials or cooking shows. They made me so relaxed. One day I ...

Common ASMR triggers include whispering, hair play, and ear brushing. Not all people experience a positive response or any response to these triggers, though. ASMR, or autonomous sensory meridian ...

What do the sounds of whispered affirmations, page-turning, and tapping fingernails have in common? What about the sight of slow hand movements, soap being gently cut to pieces, and hair being brushed ...