What happened?Originally unveiled late last year, Alphabet has now started to deploy accelerated mobile pages, or AMP, in mobile search results. AMP is an open-source HTML framework that allows ...

Since its launch in 2015, many publishers have adopted Accelerated Mobile Pages for the loading speed benefit they provide. However, some sites are using AMP as teaser pages that require a second ...

GamesBeat Next unites gaming industry leaders for exceptional content, networking, and deal-making opportunities. Join us on Oct 23-24 in San Francisco. Register Now Google has made articles load ...

Google Analytics 4 integrates with Accelerated Mobile Pages; updates enable data collection, but limitations remain. GA4 now supports AMP analytics. A simple update enables data to flow into GA4. AMP ...

For awhile now, apps and webpages have been getting pretty similar. On one hand, the advent of the ‘instant app’ has made apps a little more like webpages. On the other hand using websites on mobile ...

Google has begun showing Accelerated Mobile Pages within the Google Play Newsstand app on both Android and iOS, allowing users to have quick access to articles and pages without having to wait for ...

Google is bringing Accelerated Mobile Pages (AMP) to Gmail, making it possible to update a meeting invitation, get updated flight information and fill out forms and questionnaires, among other tasks, ...

The Accelerated Mobile Pages framework gives web developers the means to optimize their sites for faster, cleaner, and more efficient delivery on mobile. If you haven't yet implemented it, however, ...

Today, Google announced a new, visually focused format for its AMP (Accelerated Mobile Pages) framework. AMP Stories are intended to be “bite-sized,” visually engaging content constructed primarily of ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Google is working on an alternative to its Accelerated ...

MGID, a global pioneer in native advertising, has announced that its Smart Widget technology is now available to integrate into accelerated mobile pages (AMP). As the first platform to offer a ...

In a blog post today, Google is announcing that it’s formally embarking on a project to convince the group in charge of web standards to adopt technology inspired by its Accelerated Mobile Pages (AMP) ...