The key to persuading consumers that you have what they need or want is to determine exactly what it is they need or want -- or believe they do. Trying to sell someone a product or service based on ...

Advertising copy that appears at the top of search results has the disadvantage of being quickly scanned and ignored by much of your potential audience. Most people know that the top results from a ...

Subliminal advertising using scene from movie Picnic with actress Kim Novak.. Credit: Getty Images Creating the “perfect” ad copy is a daunting task. I have been writing Google Ads for decades and ...

Let me tell you a simple fact. Your visuals grab the attention, but it is your Facebook Ads copy that sells. Look at the ad creative above. If you are like most people, the first thing you saw was a ...

It's often overlooked in favor of the new new thing, but contributor Mona Elesseily argues that overhauling ad creative can have an incredibly significant impact on your search campaign. It’s that ...

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook, ...

If you’ve ever spent hours (or days) trying to write the perfect ad headline only to watch your campaign flop, you’re not alone. Most business owners and marketers waste valuable time and money ...

French startup AdCreative.ai has launched a new large language model build exclusively for advertising. Named AdLLM Spark, the system was built to craft ad text with high conversion rates on every ...

Adding powerful motivators to your ad copy can improve your PPC campaign performance. Here's how to exploit incentives, herding, and availability bias. Every ad here is vying for a click. So how will ...

One of the most important attributes of a successful PPC manager is the ability to incorporate new technologies in existing management strategies. With the official sunset of Google Ads standard text ...

PACT is an advertising-industry term that stands for "positioning advertising copy testing." PACT is a list of nine principles for testing the effectiveness of ads. Twenty-one of the nation's biggest ...

Earlier this year, I decided that I needed another automotive responsibility and bought a 1948 Packard Deluxe Eight Touring Sedan, one of the famous/infamous streamlined “bathtub” Packards that came ...