Industry leaders share their 2026 advertising predictions, from AI and ad tech to CMO priorities and creative strategy ...

How creators, athletes and niche winter sports are reshaping Olympic marketing ahead of the 2026 games in Italy.

CMOs detail their biggest challenges and priorities as the new year begins.

WPP will handle creative and production for all brands except Neutrogena, while Publicis will manage media, influencer, ...

Purpose marketing expert Thomas Kolster grades efforts from Corona, Škoda, Instagram, Tiffany and other brands, pulling out ...

While Google used to abstain from using AI-generated content, new advancements in AI tools have been too compelling for the ...

Tylenol maker Kenvue has selected Publicis Groupe and WPP as the winners of its global creative and media agency review.

Rotten Tomatoes says that if you’re “searching for your next holiday movie,” you should consult its app to figure out “what ...

Cristina Reina, previously of Leo, Quality Experience and McCann, joins Rafael Rizuto in heading up creativity across the ...

This week’s standout campaigns turned familiar formats upside down with humor, craft and ambition.

As Meta updates its AI advertising systems and introduces more automation into the business, traditional agencies look for ...

Actionable guidance for agency professionals navigating layoffs, from first‑48‑hour steps and severance negotiation to smart networking, timing LinkedIn posts and targeting roles.