Let’s dig into the relative performance of Zeta Global (NYSE:ZETA) and its peers as we unravel the now-completed Q3 ...

Forget the economic downturn: Internet Advertising Bureau figures suggest that Australian advertisers spent $1.5 billion on internet ads in the year ending 30 June: a 27 per cent increase over the ...

DoubleVerify and Integral Ad Science harbor a niche in the digital ads industry. Competition is rising in the AI era, though, and both companies need to ramp up their profitability in the coming years ...

Not many people realize that contextual advertising is a multi-billion dollar software-as-a-service category. Yet if you look closely at Google AdWords, Microsoft AdCenter and Yahoo!'s newly launched ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I often hear the following: “My board is concerned we’re giving up value by not investing in ...

Imagine what it would be like at the library if, instead of using the Dewey Decimal System to find things, everyone had to use a system run by digital ad companies. Eventually, people would get used ...

Publishers have been promised a new weapon to combat software that wipes advertisements off the Web, bringing a potential challenge to ad-free surfing. Dusseldorf, Germany-based MediaBeam last month ...

Publisher revenue is headed for a steep decline due to ad-blocking software in 2024, as revenue is estimated to fall by as much as $54 billion in the coming year. According to a recent report from ...

Agilent Technologies unveiled ADS 2012, the next major release of its Advanced Design System (ADS) flagship RF and microwave EDA platform. ADS 2012 delivers new capabilities that improve productivity ...

An advertising-software maker that's long been in the crosshairs of anti-spyware groups is suing seven former distributors of its application in a continuing effort to clean up its image. 180solutions ...

180solutions has sued a distributor and one of its partners for installing the company's pop-up advertising software on consumers' computers without their consent. It is the first lawsuit of its type ...