CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

The basic principle of advertising—get your audience members’ attention and make them want to buy—may always stay the same. But when it comes to how advertising is done, evolving technology and ...

For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

Learn about the flighting advertising strategy, its effectiveness in saving costs, optimizing seasonal campaigns, and the difference between flighting and pulsing.

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

Pharma marketers enter 2026 asking where DTC fits in the DTP era.  | Pharma marketers enter 2026 asking where DTC fits in the ...