If you’ve read enough of my prior coverage, then you’ll know that there are very few things that can compete for my affections for K-beauty products. Whether it’s sunscreen that’s actually pleasant to ...

As someone with hypersensitive skin who tests skincare for a living, I don’t take cleansers lightly. From experience, my ...

Korean skin care, also known as K-beauty, has become a trend in the US over the past few years, with many social media creators sharing their favorite products and ...

Ulta Beauty has been making a strong push into K-Beauty, and it appears to be paying off. CEO Kecia Steelman said that K-beauty is driving sales and bringing in new customers. The company inked ...

There were plenty of new beauty trends kicking off in 2025, and we were busy reporting on them all. From the influx of ...

This is read by an automated voice. Please report any issues or inconsistencies here. South Korea has dethroned France as the biggest cosmetics exporter to the U.S., with over $10 billion in annual ...