Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right ...

Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Events can be compared to individual ...

Today, KPI tracking is but one part of many that deal with business intelligence (BI). But the practice of tracking performance has been around much longer than that—around 1800 years longer. Its ...

LONDON--(BUSINESS WIRE)--SpendEdge, a leading provider of procurement market intelligence solutions, has announced the completion of their latest article on the KPI metrics that companies need to ...

More than ever, provider and payer organizations understand the value of analytics and data visualization, and have become adept at tracking and reporting a galaxy of metrics and key performance ...

Gathering and analyzing data is essential for validating and refining your business model. Important KPIs to monitor might include user acquisition cost, lifetime value of a customer, churn rate, ...

There are many indicators that you're on the right track to reach your sales goals. Track your ecommerce SEO success with these 11 KPIs. Optimizing your ecommerce site can be daunting. It’s a long, ...

For capturing and retaining customers, the importance of a successful email marketing strategy is paramount. In fact, 81% of small and midsize businesses (SMBs) rely on email marketing as their ...

No industry in the world evolves as fast as the tech industry. Yet some tech teams track the same key performance indicators they have been following since the middle of the last decade. While some of ...