Mobile augmented reality isn't really new. Even before Oculus, Vive, and HoloLens, there were already traces of the use of AR on our phones, from the AR-powered Layar map app to the not so AR Pokemon ...

Google has taken the wraps off its answer to Apple’s ARKit–a new augmented reality development platform called “ARCore.” In a blog post, the company said it’s releasing a “preview” software ...

Augmented reality is about to have its “big moment”, but it won’t be Google Glass or any other headset that propels it into the mainstream – it will be platforms. The end game is most definitely ...

The augmented reality wars have begun. Google unveiled its challenger to Apple's ARKit on Tuesday. It's called ARCore, an AR platform built to work with the massive number of Android devices already ...

After the iPhone X, iPhone 8 and ARKit launches, it’s clearer than ever that Apple owns the four waves of augmented reality. But Google’s launch of ARCore has the startup CEOs, corporates and VCs with ...

A few months ago at WWDC, Apple unveiled ARKit, the company's first-ever attempt at an augmented reality platform. With it, developers could weave AR apps with relative ease, especially since any iOS ...

Google’s Augmented Reality division is today taking a significant step forward as it unveils an entirely new developer platform – ARCore. Similar to Apple’s recently announced ARKit framework, ...