Avon’s embrace of social in a major overhaul of its Web site comes late but can succeed if the beauty products seller creates a mobile marketing strategy that is custom to its brand, sales team and, ...

Avon rouged up social media this past February and landed the top spot on Hootsuite Analytics? monthly Love List, which provides marketers with a sentiment score based on social interaction, proving ...

Avon has overhauled its approach to innovation by using social listening to create a product that appeals across demographics. The beauty giant launched True 5-in-1 Lash Genius Mascara earlier this ...

Avon Books is launching AvonSocialReader.com, a free Facebook app that targets the romance reader, offering an extensive list of sample excerpts from Avon romance e-books at up to a 20% discount. The ...

With its reopened experiential space in Koreatown, a new vegan skin-care line and its recent embrace of the world of TikTok, the U.S. beauty brand Avon is undergoing something of a refresh by pitching ...

When most people think of Avon Products, they think cosmetics and door-to-door saleswomen. But contrarily, at the 2011 CIO Executive Leadership Summit, Avon SVP and CIO Donagh Herlihy told a CIO ...