Avon rouged up social media this past February and landed the top spot on Hootsuite Analytics? monthly Love List, which provides marketers with a sentiment score based on social interaction, proving ...

Avon’s embrace of social in a major overhaul of its Web site comes late but can succeed if the beauty products seller creates a mobile marketing strategy that is custom to its brand, sales team and, ...

After years of unsuccessful turnaround attempts at Avon Products by activist investors, private equity and different leaders, a Brazilian cosmetics company has set ...

Avon has overhauled its approach to innovation by using social listening to create a product that appeals across demographics. The beauty giant launched True 5-in-1 Lash Genius Mascara earlier this ...