Most B2B marketers recognise that email marketing is one of the most effective ways of reaching potential new customers – even cold prospects – and winning new business. It’s low-cost, quick to ...

Database and digital marketing specialist Cyance has increased its online marketing database by 1.5 million permission based email addresses. The data specialist is already the UK’s largest B2B email ...

One of the biggest questions for B2B marketers these days is: How do keep your email list up to date with over 36 million unemployed? Email lists degrade at a rate of 2.1% per month even during good ...

Thank you for registering for the B2B Email List Growth and Personalization for Improved Conversion workshop at MarketingProfs B2B Forum (that's #MPB2B for those in the know). We're excited to see you ...

Outward Media, Inc. (OMI), a leading provider of multi-channel marketing data, today announced it has published a new e-book that offers expert insight into how to acquire, utilize and optimize email ...

B2B list compiling is an old and cherished discipline. It requires great front-end effort and painstaking back-end follow-up. Prospect Wallet has introduced an enhanced B2B email list in response to ...

According to Campaign Monitor's Email Marketing Benchmarks Report, the average open rate in 2021 was 21.5%, up 3.5% from 2020. ), the average open rate in 2021 was 21.5%, up 3.5% from 2020. Meanwhile, ...

Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...

Thanks to an abundance of availability and overall flat economic conditions, B2B email list prices continue to drop, according to the Worldata Summer 2013 List Price Index. Prices for small business ...