B2B marketers should think of their newsletter as a distribution vehicle for emerging or not-yet-finalized campaign concepts. For over two years, I’ve managed the Content Corner email newsletter. It’s ...

Growing a business-to-business (B2B) email newsletter isn’t easy. For starters, B2B emails notoriously get less engagement. Their average open rate is 15.1 percent, compared to 19.7 percent for ...

What is the most popular B2B email newsletter format? How many messages do marketers send each month? Whom do newsletters come from? How long are they? The researchers identified four common B2B ...

The team at digital marketing platform Passle profess to be experts at winning content, so it’s unsurprising that they know what they’re talking about when it comes to subject lines. This one had us ...