Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Yearly or even longer-term marketing plans have lost their value amidst the constant waves ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

Let’s level-set for a second: Marketers are overwhelmed and burnt out, and the last thing they want is more work on their plates. As industries across the board dive head-first into 2024 planning, ...

Marketers across all industries have been attempting to course-correct the over-emphasis on performance marketing this year, ...

As 2025 approaches, the B2B marketing landscape continues to evolve, driven by changing buyer behaviors, fluctuating market dynamics, and the accelerating pace of technology. To stay ahead, businesses ...

Video marketing has been a major channel for B2C in terms of growing its customer base and improving engagement. Now, with more businesses taking notice of its success, the adoption rate among B2B is ...

Relationships are the key to business success. In this digital world, however, more and more people are researching companies online. They scour your website and online reviews. Even before they speak ...

Marketers say accurate measurement is the most important element of a successful B2B multichannel marketing strategy, according to recent research from ActOn and Ascend2. The report was based on data ...

Explore the best B2B campaigns of the year. Get the B2B Marketing Awards Winners Report 2025 for insights driving commercial impact.

Marketers explain why prioritising critical thinking, learning to listen and beefing up your business acumen is the route to greater strategic influence.

In the B2B world, success begins with truly understanding your audience and cultivating strong, lasting relationships. Start by creating detailed profiles of your target audience, including their job ...