Not long ago, just about every major product brand had a cartoon mascot. While some of these mascots have been discontinued ...

Crafting a successful marketing campaign targeted at Baby Boomers requires a re-imagined approach to better understand the personal desires and circumstances of this consumer demographic, according to ...

Mark Twain wrote, “The problem isn’t the things that we don’t know; it’s the things we ‘know’ that ain’t so.” His comment is simply a reflection of a common-sense reality. Today, marketing and selling ...

Nearly 40% of baby boomers in the U.S., or about 29 million people, are age-eligible to take out a reverse mortgage this year. And by 2026, all baby boomers, or 76.4 million Americans, will be at ...

As people age, they typically move into the higher levels of personality development and become increasingly resistant to advertising. Having seen and listened to tens of thousands of ads over their ...

Companies that look at social media as a platform just for the younger generations are definitely missing out. They are ignoring a demographic that still wields power. This generation consists of Baby ...

Many marketers across the world are having to reevaluate plans for 2020 while consumer needs and interests shift during the Covid-19 pandemic. The concept of a “new normal” is fluid: state regulations ...

A customer buys Nestle baby formula at a supermarket in Rizhao, a city in China's southeastern Shandong province, in April 2014. Credit: AP Images Changes made to an international breastfeeding ...