Endurance racing is one of motorsports' toughest tests. In premier events like the 24 Hours of Le Mans, teams spend literally a full day and night racing, with this year's overall winner, a Ferrari ...

Charles has been in the industry for 19 years now, and has worked with brands such as Autocar India, Overdrive, Motoring World, CarWale, BikeWale and Powerdrift. He has more experience reviewing cars, ...

Sports car racing is in the middle of a new golden age thanks to a convergence between the LMDh and LMH rule sets, but that rule set requires regular adjustments to a complicated Balance of ...

Balance of Performance (BoP) rules are a vital component of GT racing, ensuring that different car manufacturers and models compete on an even footing. By tweaking factors such as weight, power, and ...

The races boil down to the sanctioning body having as much say about who wins and who loses on a race-by-race basis as competitors. Why not just change the BOP at midseason each year and let the teams ...

Achieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy. Balancing brand and performance marketing has nothing ...