Endurance racing is one of motorsports' toughest tests. In premier events like the 24 Hours of Le Mans, teams spend literally a full day and night racing, with this year's overall winner, a Ferrari ...

Sports car racing is in the middle of a new golden age thanks to a convergence between the LMDh and LMH rule sets, but that rule set requires regular adjustments to a complicated Balance of ...

Balance of Performance (BoP) rules are a vital component of GT racing, ensuring that different car manufacturers and models compete on an even footing. By tweaking factors such as weight, power, and ...

The races boil down to the sanctioning body having as much say about who wins and who loses on a race-by-race basis as competitors. Why not just change the BOP at midseason each year and let the teams ...

Achieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy. Balancing brand and performance marketing has nothing ...

Just ahead of the release of New Balance’s new FuelCell SuperComp Elite v4, the brand is shelling out discounts between 15 and 32 percent on some of its top performance shoes. Also in the offing: ...

The torque sensor is a device that mounted to left and right and drive shafts on the rear axle used to measure the torque that's transferred from the transmission to the tires. Teams will be judged ...

From intern to editor, Damian Adams' story reads like a well-written novel where he steadily worked to become the youngest-ever editor of South Africa's leading motoring publication, CAR Magazine. He ...

It seems like just yesterday, Chicago Bulls shooting guard Zach LaVine debuted the New Balance Fresh Foam BB in the NBA Paris Game 2023. LaVine became the face of the line and quickly made his mark in ...

Sports car racing is in the middle of a new golden age thanks to a convergence between the LMDh and LMH rule sets, but that rule set requires regular adjustments to a complicated Balance of ...