Rachel Simon is a contributor to Buy Side and lifestyle expert specializing in travel. Edited By Written by Staff Editor, Buy Side Madeline Diamond is a staff writer and editor for Buy Side, ...

The NBA's in-season tournament is back with a new name and a new look. The league has rebranded the event as the NBA Cup moving forward after holding the tournament for the first time last season.

The third edition of the NBA’s In-Season Tournament, Emirates NBA Cup, is officially underway, bringing all the excitement and flair fans have come to expect. While the ultimate goal for teams is a ...