If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...

Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

When you think of many famous brands, immediate recognizability and memorability can be meteoric. Instant recognizability is a fundamental aspect that many brands strive for. Whether emerging or ...