Design enthusiasts from around the world gathered in San Francisco on Sept. 16 for the 2nd annual Brand New Conference – the logo and identity event hatched from Bryony Gomez-Palacio’s and Armin Vit’s ...

When branding, the process should never be rushed. The duration required for branding or rebranding is often affected by various factors such as how much time your company has, the people involved, ...

If you've read any books or articles by branding gurus, they've likely suggested that businesses need to identify what it is that differentiates their brand—what makes it unique and valuable to ...

So, your branding needs work. Perhaps you’re updating your mission statement. Perhaps you’re trying to appeal to younger generations on Snapchat and Instagram. Whatever the case may be, individuals, ...

Just like the name of your new RIA, the brand is the next most critical aspect of the firm. After all, it’s your lasting first impression to your esteemed fellow colleagues and prospective clients. Dr ...

A couple years ago, I was interviewing for a job as digital design director at a (well-known) branding agency. After the usual pleasantries, we landed on the details of what the role would entail. To ...

Last year, the Ohio Chamber of Commerce embarked on a major project — creating a new image or brand. We’ve always been the voice of business in Ohio, but no one had ever stepped back and asked, “What ...

You’ve likely heard of branding before. But what does branding do? What are the steps to achieving a successful one? We’ll walk you through the branding process and the importance of brand strategy.