In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience. Companies cannot focus solely on bottom-of-the-funnel tactics and conversions ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

Branding is how a company shares its values, connects with an audience and distinguishes itself from competitors. It’s become extremely important for businesses in marketing contexts to stand out in ...

Stephen Gilbert is the CEO of Anchour, an award-winning, fast-growing marketing agency dedicated to helping SMBs thrive globally. As a small-business owner or marketer, you may find yourself ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

Balancing publicity, marketing and branding is essential for a thriving business, with each playing a unique role in growth and visibility. Start with solid branding to establish a strong identity, ...

If I had a dollar for every time I’ve heard (or used) the phrase “differentiate or die” I could retire, but it’s a neat mantra for B2B marketers. And now brand differentiation is data-backed, too. New ...

Branding is an ongoing journey, but many restaurant operators think of it as a one-time effort — something to check off a list before opening day. The effort put toward branding should never be static ...

As Charley SIGNATURE celebrates 15 years of creative excellence, the agency continues to redefine what it means to craft ...

Modern HR professionals are getting more brand-savvy by the day. Why? In simple terms, HR professionals need to be as effective in branding their organizations in the minds of existing and future ...