Despite a global pandemic and continual lockdowns across the globe, the concept of bringing experiences to audiences is thriving within the virtual realm. What many are calling the metaverse – where ...

The first time I watched virtual reality, I knew that it was going to become an incredibly powerful medium for doing good. At Matter Unlimited, we're in the business of doing good by amplifying the ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

Extended-reality (XR) like digital overlays, 3D web design, and gamified experiences are already improving customer engagement. But we’re only at the beginning. It wasn’t long ago that XR seemed like ...

Experiential e-commerce company Obsess launched a new offering on Tuesday, Ava by Obsess, which gives brands the ability to build their own virtual stores and customizable 3D e-commerce experiences.

Are you a print subscriber? Activate your account. By Jon Springer - 2 hours 20 min ago By Erika Wheless - 2 hours 20 min ago By Lindsay Rittenhouse - 4 hours 13 min ago By Gillian Follett - 4 hours ...

It’s early, but the metaverse has emerged as a new frontier for brands to explore new technological boundaries and connect with customers in novel ways. According to a study by McKinsey, 59% of ...

This innovative environment mirrors a virtual world where users seamlessly work, attend events, and acquire virtual items. It leverages cutting-edge technologies such as virtual reality (VR), ...