Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, they understand pricing ...

Every boat deal is different, but there is a general process buyers should be familiar with before purchasing a sport-fishing boat. As I mentioned in a previous article, brokers are quite helpful ...

Traditionally, big sales have been made with a handshake, not a buy button. Because of this, B2B sales teams have long lacked the incentive to adopt new technologies, such as sales enablement ...

Forbes contributors publish independent expert analyses and insights. I write about achieving wealth and how it intersects with our lives. There is a seismic shift in the real estate market and it’s ...

Buying a car can be the second most expensive purchase many consumers make in their lifetime. Securing this high-ticket item has historically been a somewhat painful experience filled with haggling ...

Understanding how online platforms are redefining the car-buying process helps consumers make better use of these tools while ...

Online car-buying retailers, car concierges, car brokers and club programs help shoppers throughout the car-buying process. Many, or all, of the products featured on this page are from our advertising ...

Far too often, retailers think that consumer buying is randomized – that certain products appeal to certain customers and that a purchase either happens or it doesn’t – disregarding important ...