Forbes contributors publish independent expert analyses and insights. Ge Bai is professor of accounting & health policy at Johns Hopkins. The Medicare and Medicaid programs cover more than 40% of ...

Thanks to privacy regulations, new compliance needs, signal loss and heightened pressure to increase return on ad spend (ROAS), first-party data is becoming a high priority for organizations. As a ...

Groundbreaking research more than a decade ago showed that almost one-fifth of people enrolled in Medicare were being readmitted within 30 days after being discharged from the hospital, harming ...