As a result of the increasing importance of corporate social responsibility (CSR), many businesses consider only B2B partners that share their values and demonstrate a positive impact on society.

The start of 2007 seems to have had everyone within the marketing industry shouting about corporate social responsibility (CSR). Buzz-words such as ‘sustainability’ and ‘carbon footprint’ abound in ...

It’s becoming increasingly important for companies to demonstrate the CSR activity they are involved with. But where should B2B brands begin? Holly Alsop investigates Social and environmental ...

LAWRENCE -- Consumers in dominant collectivist cultures, such as India and South Korea, are more likely to support corporate social responsibility, or CSR, initiatives from brands based in their own ...