Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

Coca-Cola’s Christmas ads evolved from hand-drawn art and crafted animation to digitally produced films and, more recently, ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

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"Coca-Cola did not create the legend of Santa Claus." The myth that the many-named gift-bringer of Christmas was invented by a soda brand is so persistent that even Coca-Cola has had to step in to ...

McDonald's and Coca-Cola seem determined to ruin our holiday cheer this year with AI. Each company has released a holiday-themed commercial, and each is terrible in its own way. And if the online ...

Several consumer stocks that continually take part in special holiday campaigns are trending Wednesday. Here's what you need ...

They're accused of violating the ELVIS Act. Coca-Cola slapped with lawsuit by estate of music legend Johnny Cash: ...

It looks like it isn't only its controversial AI-generated Christmas ad that's landed Coca-Cola in trouble this festive season. The cola brand has also found itself on the receiving end of a lawsuit ...

After a century-long pitched battle with billions spent on advertising, taste tests, reformulations and several spectacular ...

Last week, Coca-Cola and the International Olympics Committee (IOC) unveiled “Hello World,” a bubbly, upbeat pop song with a simple “yeah, yeah, yeah” (six times) singalong chorus, written by Ryan ...

NEW YORK ? A Coca-Cola executive at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference said the brand?s recent successes in isolating mobile?s value are helping drive exciting new engagement ...