Once reserved for elite athletes and high-performance recovery centers, ice plunges are making their way into mainstream wellness routines. From boutique plunge salons in urban neighborhoods to ...

Cold plunge therapy sits in an interesting place in the recovery landscape. The evidence for short-term recovery benefits and reduced muscle soreness is reasonably solid. The evidence for mood and ...

It’s surprising how popular cold plunge tubs have become as mental and physical wellness tools. After all, it's tough to sell folks dunking their body into frigid water for minutes at a time.

Cold plunges (immersing in frigid water) may reduce inflammation, boost immunity, and promote better sleep. Timing your plunge, before or after a workout, depends on your fitness goals and desired ...

Plunge is offering a 15% discount on all cold plunge tubs through Friday, May 30 for Memorial Day. Cold plunge tubs are touted for potential health benefits including muscle recovery, improved ...

Nordic countries have been doing contrast therapy, and doing it well, for ages, but, unfortunately, not everyone has a fjord or ice-cold river right out of their back door. The only option for those ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. People are stressed and wellbeing is declining for many. But ...

The preferred hangout for the swolest among us these days is a cold plunge. They’ve been touted by athletes and manosphere personalities as a way to supercharge recovery and boost immune system ...