Embrace the rainbow diet for vibrant health! Nutritional science reveals that eating a variety of colourful fruits and ...

Colour plays a huge role in food, since consumers use colour to make decisions about whether food is appealing and appetising. Purchase decisions are also significantly influenced by the colour of ...

A federal judge has temporarily paused West Virginia’s ban on artificial dyes in foods before it can take effect, granting a ...

The Netherlands and German-based colour supplier discusses why natural source, natural processing and natural application help to produce consumer trust. With increased demand for more natural colours ...

Take a look at the latest on-trend colors, and you'll soon notice a pattern – food-inspired shades are everywhere. From chocolate brown, which quickly earned its place as a 'new neutral', to summer's ...

While taste is the top driver of food and beverage purchases, research suggests that aesthetic appeal is just as crucial, as it is what consumers notice first – particularly as natural colors gain ...

Red 40, Yellow 5, and Blue 1 may soon be history. Not because science says they're dangerous, but because the court of public opinion has ruled against them. In a move fueled more by consumer fears ...

Red foods offer significant benefits for brain health. Compounds like anthocyanins found in cherries, raspberries, and ...

Seeing the world with a restricted color palate seems to tone down an emotion-based resistance to new foods. When you purchase through links on our site, we may earn an affiliate commission. Here’s ...

Researchers suggest the findings could prompt new ways of encouraging more nutritionally diverse diets. Lead researcher Brian Wansink from Cornell University, in New York, said: 'What children find ...