In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...