Remember the days when people would camp outside stores for the latest iPhone launch? That era appears to be behind us. The mobile device industry is experiencing a significant shift in consumer ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

As prices rose and demand followed, India’s consumer tech market revealed a deeper shift in aspiration, behaviour, and ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Research from Circana points to a change in away-from-home meal consumption for morning and lunch occasions. Early breakfasts are becoming more prominent, with 39% of consumers eating before 8 a.m., ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

CarGurus has released its seventh annual U.S. Consumer Insights Report, revealing growing consumer satisfaction and increased buying power among car shoppers. The report highlights a year-over-year ...

A friend shared how his kids complained about visiting their Eastern Cape home during festive season, citing no fast-food delivery, poor internet access, and disliking supermarket trips, preferring ...