In today’s digital landscape, where everyone is competing for digital ad space, I've found there is only one way to gain an edge over the competition: conversion rate optimization. Conversion rate ...
John Readman is the CEO of ASK BOSCO, which gives online retailers and marketing agencies the power of AI predictive marketing analytics. From digital ads to SEO campaigns, marketing teams pour a lot ...
A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...
Optimised app icons can attract up to 25% more users with some apps seeing even higher Tap-Through Rate (TTR) increases. This is according to new research from global software company SplitMetrics ...
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