I think it’s fair to say that the average angler gravitates toward the latest and greatest developments in tackle. Don’t get me wrong, I do too. I’m always eager to try a new lure on my home waters, ...

One of the oldest cliches in fishing is that lures and flies have to catch fishermen before they catch fish. It is, however, an extremely accurate cliché. Once you take those crankbaits to the ...

Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?

The Lure Love Podcast has crunched the numbers in its database and determined that jigs, by far, have caught the most record fish of any lure type among the nearly 20,000 records it has on file. The ...

As long as there are fish to be found, there will be people of all ages trying to get them on a hook. A combination of art, science, and animal psychology has gone into creating lures that will appeal ...

Slab crappies are meat eaters—sure enough minnow munchers. They take artificials well at times, especially jigs—but big crappie will turn their noses at even the best of the best crappie lures.

When fish have been hammered by pressure and won’t touch the usual offerings, you need lures that get bit even when the bite feels dead. These baits don’t rely on flash or frantic action. Instead, ...

Anglers searching for an easy way to retrieve their fishing lures may be interested in the Hook&Roll fishing lure retriever system launched via Kickstarter. If you have lost a wealth of fishing lures ...

Many people might not realize it, but the legendary anime series "Evangelion" has a strong connection with fish. The medical breakthrough process that allows us to breathe through our butts was ...