A clear, memorable logo is one of the simplest ways to make your business stand out online, and it can shape how visitors ...

Some of the corporate logos for which Paul Rand is best remembered. (image via irishtimes.com) Before the 1950s, most advertising was just copywriting paired with an image with little thought to the ...

Opinions expressed by Entrepreneur contributors are their own. Logos are big talkers. I love weighing in on the logo design process for my ventures, because my logo is how I’m going to introduce ...

Opinions expressed by Entrepreneur contributors are their own. You’ve heard the saying about how we get only one chance to make a good first impression. For a small business, branding is that ...

The CPG giant refreshed its corporate logo to attract strong talent and keep employees engaged. Consumer packaged goods brand Colgate-Palmolive needed to refresh its corporate logo and identity, which ...

It's no secret that AI has infiltrated the creative industries but despite this, most AI company logos look the same – boring, corporate and wholly lacklustre. The irony of this logo design trend is ...

Major companies like Pepsi and Gap have had some howlers over the years with some terrible logos assaulting our eyes. There are plenty of worrying designs out there though which range from the poorly ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...