Beer cans are the new album covers. Music is digital now. Instead of thumbing through CDs or records at my local record shop, I spin through my Spotify playlist. I miss the days of finding that ...

Many articles say craft beer is dying but short term course corrections have been a part of beer and it has always come out ...

WE ARE SURROUNDED BY LABELS. THERE ARE THESE STEREOTYPICAL LABELS THRUST UPON HIGH SCHOOLERS, THE GOTH KIDS, THE JOCKS, THE THEATER KIDS. WE’RE SURROUNDED BY PHYSICAL LABELS TO WALK DOWN THE AISLES OF ...

One of the most significant social initiatives ever launched in the alcohol industry, Black is Beautiful, is making a comeback three years after it rallied craft brewers across the globe to share its ...

Wachusett Brewing Co.’s new owner has deemed it time to put blueberries back on labels of its famous fruit ale. This year blueberries will once again take center stage on cans of Wachusett Blueberry ...

At its best, a craft beer name sets expectations. It hints at flavor, mood, or occasion. When the beer delivers on that ...