Does your organization need branding, positioning or both? While there’s plenty of overlap, and the terms are often used interchangeably, I believe branding is more focused on emotion, visual identity ...

The juice and smoothie brand wants to place more focus on the products that it produces, which is something it has been working on over the last 2-3 years, according to Innocent’s brand activation ...

Peter Weedfald is the Senior Vice President of Sales and Marketing for SHARP Home Appliances and author of Green Reign Leadership. There are and continue to be a multitude of excellent articles, ...

Microsoft, a company always marked by bizarre and haphazard marketing, appears to be attempting a turnaround: Today, the appointed Gayle Troberman, a long-time marketing director at the company, to ...

The fourth edition of the Africa Creative Market (ACM) took place at the Landmark Event Centre, Victoria Island, Lagos, ...

Opinions expressed by Entrepreneur contributors are their own. If you were to tell your grandparents you’re an aspiring graphic designer or website designer, they may think you’re crazy. While that ...