Buyer motivation is the underlying reason for everyday purchases — and understanding such motivations is crucial to success. Only by understanding customer motives can companies tailor their sales and ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

About five years after Lemon Perfect launched its lemon water products, the founders decided to reward the company's most loyal customers. So in March 2022, they debuted a loyalty and rewards program.

Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Have you noticed that your spending isn't getting you as many perks as it used to? In some cases, you're right. Popular coffee and fast food chains like Starbucks and Chipotle have been tightening the ...

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...