For more than a decade, the zero-interest rate policy (ZIRP) created an environment where capital was cheap, risk tolerance was high and the prevailing growth strategy was simple: acquire customers at ...

Opinions expressed by Entrepreneur contributors are their own. If the subscription methodology utilized by many software companies has served a larger purpose, it is that companies will benefit ...

In 2022, building deeper relationships with your customers is critical to earning their loyalty. According to a study by ebbo, 68% of customers “acknowledged their loyalty is more difficult for a ...

Making a sale once is great—but what’s even better is when you gain a loyal customer from the sale. Once a customer purchases your product, it’s important to provide incentives for them to buy again.

TROY, Mich.--(BUSINESS WIRE)--Small business owners are less optimistic than they were a year ago and, as they accept a wider variety of payment methods such as debit and credit cards, digital wallets ...

(NEXSTAR) – Starbucks and Delta Air Lines have announced a partnership that would allow their loyalty members to earn rewards with qualifying coffee purchases. Beginning Wednesday, Starbucks customers ...