Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

Database marketing outsourcing is a strategic transaction for retailers. This type of outsourcing can facilitate the integration of diverse marketing channels e.g., web, social media, catalog and ...

The Kahala Hotel and Resort, in Hawaii, has signed ClickSquared Inc. to help build its interactive relationship marketing communications program. With ClickSquared, the Kahala will focus on database ...

Opinions expressed by Entrepreneur contributors are their own. Even as social media floods our devices with new methods of communication, email is here to stay. Statista projects 244.5 million email ...

Are you one of the many as of recently who thinks email marketing is on the outs? The popularity of that opinion is no surprise as there’s certainly no shortage of ways for us to communicate with our ...