It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

When crowds quietly decide for individuals Keep reading on The WiC Project Lifestyle Blog & Miriam's Boutique: Home Goods, ...

Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...

Many organizations today are overwhelmed by vast amounts of data from diverse sources, such as consumer interactions, market trends and operational processes. Mastering data management and analysis is ...

GenAI has become the third most frequent use case scenario in consumer roller coasters. A remarkable increase in the number ...

Strategic decision-making is the backbone of any successful business. Having navigated both prosperous and challenging times in my career, I've come to realize the decisions we make can shape the very ...