Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done. In marketing, efficiency may involve increasing conversion rates ...

Financial advisors often miss opportunities to scale up because they focus on too large an audience. The ideal goal for many advisors is to build a practice that will continue to expand as their ...

Editor's note: The following is a guest post from Ian Wu, ‎head of strategic partnership at Cheetah Mobile, a Beijing-based app developer. Influencers are different from traditional brand ambassadors; ...

There is nothing wrong with clients who like to be involved in the process of creative executions. Most agencies welcome input from their clients and indeed find that the more involved and earlier ...

A 2006 survey of 143 women by Women in Consulting, a professional networking organization in San Jose, California, found that 66 percent of those surveyed had launched firms that focus on marketing -- ...

Customer care is an essential part of any company. You already know that. But what you may have never considered is that customer care could double as you biggest marketing campaign. A company known ...