My son has always known I'm the Elf on the Shelf. I do the pranks anyway, and I have more fun with it than he does.

Parents and caregivers might all need to be in agreement about when the last night of the Elf on the Shelf is before the ...

A mom's daughter begs her to do Elf on the Shelf. When she finally caves, she accidentally burns the toy in the oven.

One family’s Elf on the Shelf didn’t go quite as planned this year. In a TikTok post, a mom who goes by the username ...

Now December is here, many parents are making their kids' mornings by recruit the Elf on a Shelf to play some cheeky Christmas pranks. However, with lots of days to fill up through the month, it can ...

Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

Editor’s note: This story may contain spoilers for prying little eyes! I have successfully resisted the siren song of the Elf on the Shelf for seven years now. At first my kids were too young to ...

As Christmas ends, families say goodbye to their Scout Elves with fun, silly, or sweet send-offs that turn the return to the ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...

Elf on the Shelf, make room for Snoop on the Stoop. The popular holiday toy, based on the 2005 book "Elf on the Shelf: A Christmas Tradition" by Carol Aebersold and her daughter Chanda Bell, explains ...

Editor’s note: This story may contain spoilers for prying little eyes! Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of the ...

From limited-edition products to a new immersive storytelling experience available exclusively with Let's Story!, the collaboration seeks to inspire family connection and creativity PARSIPPANY, N.J., ...