Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating ...

Have you recently seen your email open rates going down? Are you wondering where to go next? It’s all about A/B split testing. Read on to learn all you need to know and start being proud of your email ...

A/B testing is a powerful way to improve the performance of your email campaigns. By comparing multiple versions of a message you can understand what resonates with your audiences and craft stronger ...

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune your ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

Ask an email expert any question about email and the response is usually, "It depends. You should A/B test it to find out." No matter what you are testing, following the same set of rules produces the ...

A/B testing, once heralded as the gold standard for data-driven decision-making, often slows companies down due to an ...

Gathering and analyzing data on consumer behavior and feedback is key to creating advertising and marketing content that resonates with target audiences. Once agency or in-house marketing teams have ...

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can ...

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