Producing an end-of-year advertising campaign (or, specifically Christmas advertising campaigns, as related to this part of ...

Emotional attachment to TV commercials is something NBC wants to consider -- as well as its value for its marketers. Now before you roll your eyes and take a big sarcastic breath, let’s dig deeper.

An emotional holiday commercial from Chevrolet is hitting home with many Americans and could very well become one of those ads we'll never forget. As the ad continues to make its rounds on all social ...

Busch Light beer has spoofed Sarah McLachlan’s emotional commercials to prevent animal cruelty in a new Super Bowl advert. In the 30-second commercial, the brand’s “Busch Guy” offers a guide for ...

The holidays are a time for laughter, love, and-if we're being honest-tears. Every year, a few holiday commercials manage to hit us right in the feels, leaving us emotional long after the TV goes dark ...

The most iconic holiday commercials starring cars The holidays and cars share a special place in advertising history. From ...

Picture this: You’re watching a tearjerker television show in which the chiseled hero dies saving a family of kittens from a house fire. Then come the commercials—a very on-the-mark pitch from the ...

For organisations still shaping their reputation, clarity of proposition and a well-considered financial narrative can be important in building confidence among audiences. The Bloodhound Group (BHG), ...