Vestcom reveals comprehensive guide to maximize impact of in-store activation with evidence-based best practices grounded in real campaign learnings and recent shopper insights. In-store is where ...
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How evidence-based marketing works—and why Byron Sharp says reach matters more than loyalty tactics
Byron Sharp, author of “How Brands Grow,” has a cult following in much of the marketing world, even though his work flies in the face of much modern marketing wisdom.
In December 2021, the World Health Assembly reached global consensus to negotiate and draft an international instrument to ...
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