Consumers respond to personalized marketing because it makes them feel special. And if your customized messaging also makes your target audiences smile, it will appeal to them that much more. Of ...

Customers crave personalization. 73% of consumers prefer to do business with brands that take their personal preferences into account. Investing in personalization is good for brands. Research from ...

Personalized learning has a big problem. Inside America’s schools, the term is used to mean just about anything. Algorithm-driven playlists? Grouping students based on digital data? Letting teens ...

Are customers finding relevant content when they search for your business? Personalized content can help improve your customer's experience. Creating meaningful experiences through personalized ...

As marketers know, brands need to build a relationship with the customer so personalization feels appropriate. And the customer has to benefit from the personalization, whether through monetary ...