Although many entities choose and use trademarks routinely, few revisit, recall, or recognize the fundamentals for optimizing trademark rights and maintaining those rights once acquired. This article ...

Counsel from Kraft Heinz, Nestlé and Ziff Davis say distinctive graphics and strong clearance searches can help firms enforce marks such as 'Vagisil' The 'Vagisil' trademark victory at the US Court of ...

Be careful about how you use the words thank you in your business branding. That’s right because Citibank has actually trademarked THANKYOU. And, in 2016 they contested the use of these common words ...

What makes one trademark powerful and another worthless? That question is driving a lawsuit between a startup known as "Half Price Books" and publishing behemoth Barnes and Noble. At issue is whether ...

A trademark (which relates to goods) and a service mark (which relates to services) can be any word, name, symbol, or device, or any combination, used, or intended to be used, in commerce. Trademarks, ...

A “trademark” (which relates to goods) and a “service mark” (which relates to services) can be any word, name, symbol, or device, or any combination, used, or intended to be used, in commerce.