Toucan Sam and his nephews have discovered Black Beak's Log in his abandoned fortress! Within this log, they find maps and hidden secrets about where Black Beak hid all of the Froot Loops Treasure.

GRAND RAPIDS, Mich. (WOOD) — Wolverines fans are gobbling up all sorts of swag and merchandise fresh off of the team’s national championship victory. But one will be a little harder to obtain: a ...

In celebration of the University of Michigan's football championship, Kellogg's has released a limited-edition Froot Loops box sleeve featuring blue and yellow-only loops in commemoration for sale ...

Cereal description: The main cereal bits are as they’ve been since the days when Toucan Sam balanced a cornucopia-shaped fruit pile on his head like an avian Carmen Miranda: red, purple, orange, green ...

All the Latest Game Footage and Images from Froot Loops: Black Beak’s Treasure Cove Run, jump and fly from level to level to find the clues Black Beak has left for Toucan Sam’s nephews! Games metadata ...

BATTLE CREEK, Mich. — While the "Breakfast of Champions" belongs to the Wheaties box, Toucan Sam is all Maize and Blue after the University of Michigan won the College Football Playoff National ...

Kellogg’s launched Cocoa Loops, a chocolate-forward twist on the classic fruity cereal. The new cereal is now rolling out, with wider availability expected by January. Fan reactions are split, with ...